Report Overview:

The Nursing Bottle market refers to the global industry involved in the production, distribution, and sale of feeding bottles designed for infants and young children. Nursing bottles are used to deliver milk, formula, or other liquids to babies in a safe and convenient manner, often incorporating features to reduce feeding issues such as colic, gas, and nipple confusion. The market encompasses a variety of products differentiated by material, design (anti-colic, wide-neck, ergonomic, hybrid), and technological innovations (smart bottles with temperature sensors or connectivity features).

The global maternal and infant products market is rapidly expanding, driven by technological empowerment, precision parenting, and rising expectations for safety, convenience, and sustainability. Parents increasingly rely on smart devices such as bottle warmers, sterilizers, breast pumps, and baby food processors, which integrate with nursing bottles to simplify feeding, ensure hygiene, and support scientifically informed childcare. Consumer preferences are shifting toward high-quality, functional, and safe materials like PPSU, silicone, and glass, with designs emphasizing breast-mimicking features, anti-colic functionality, and scenario-specific usability, while Gen Z parents demand digital-native interactions through e-commerce, livestreaming, and social media. Sustainability and circular economy principles are reshaping materials and production, prompting brands to explore recyclable plastics, stainless steel, and eco-friendly packaging that combine environmental responsibility with functional benefits. Stricter regulations ensure product safety, making compliance a baseline requirement while encouraging innovation for high-quality, sustainable, and technology-integrated feeding solutions.

In 2024, the global nursing bottle market reached USD 1,819.93 million and is projected to expand at a CAGR of 3.32% from 2025 to 2033, reaching USD 2,420.98 million. Growth is fueled by rising consumer purchasing power, increasing female workforce participation, e-commerce expansion, structural opportunities in emerging markets, and the needs of health-constrained populations. A growing global middle class and higher disposable income drive demand for premium, safe, and convenient products, while working mothers create demand for functional, portable, and easy-to-use solutions. E-commerce and livestream platforms broaden market reach, enhance brand awareness, and allow brands to target digitally savvy parents. High-birth-rate regions such as India and Africa provide long-term growth potential, while health challenges such as maternal conditions and rising breast cancer incidence generate additional demand among mothers unable to breastfeed. These factors collectively reflect a market shaped by socio-economic transformation, technological adoption, and evolving parental needs, driving demand for innovative, safe, and convenient feeding solutions.

However, the market faces multiple structural and operational challenges from demographic, economic, and competitive factors. Global birth rates are declining below replacement levels, shrinking the potential consumer base and pushing companies toward product differentiation, high-value offerings, and cross-border expansion. Volatile raw material and energy costs increase production expenses, prompting strategic sourcing, efficiency improvements, and design innovation. Changing consumer values toward safety, sustainability, and digital engagement require continuous adaptation in product development, marketing, and supply chains. E-commerce expansion intensifies competition, driving pricing pressure and operational costs, while product homogenization limits brand loyalty.

By type, the nursing bottle market is shifting toward high-performance and premium materials due to safety, durability, and evolving consumer preferences. Traditional polypropylene (PP) and glass maintain the largest shares in 2024, at 21.14% and 21.99%, due to affordability, widespread use, and safety, though their growth is relatively modest (CAGR 0.97% for PP and 2.70% for glass), indicating market maturity. In contrast, advanced materials such as PPSU and Tritan copolyester show higher projected CAGRs of 5.02%, 4.75%, 4.06%, and 4.04%, driven by strong demand for high-end, durable, heat-resistant, and BPA-free products aligned with tech-assisted, precision parenting trends. Stainless steel and other niche materials exhibit moderate growth, highlighting the emergence of specialized products emphasizing sustainability and premium functionality.

By application, the market is concentrated in the 0–6 months segment, accounting for 48.6% of total revenue in 2024, as newborns rely most on bottles and parents prioritize high-quality, safe feeding solutions early on. The 6–18 months segment represents 33.4% of the market, with a slightly higher CAGR of 3.8%, reflecting growing demand for bottles supporting weaning, self-feeding, and developmental needs. The above 18 months segment holds 18% of the market, maintaining a steady CAGR of 3.4%.

Regionally, market dynamics and maturity vary. North America and Europe show stable growth with low CAGRs of 0.55% and 0.13%, reflecting market saturation, high consumer awareness, and mature distribution networks. The Asia-Pacific region dominates, accounting for nearly 50% of the market by 2024 and projected to grow at a 3.65% CAGR, supported by large birth cohorts, rising middle-class income, urbanization, and the adoption of precision parenting in China and India. South America and the Middle East & Africa currently have smaller market sizes but higher growth potential, particularly the latter with a 6.74% CAGR, driven by population growth, increasing female workforce participation, and rising e-commerce penetration.

The global nursing bottle market remains moderately fragmented, with the top five players—Pigeon, Philips Avent, Newell Brands (NUK), MAM Baby, and Artsana (CHICCO)—holding a combined market share (CR5) of 27.24% in 2024, projected to reach 28.08% in 2025. The Herfindahl-Hirschman Index (HHI) is relatively low at 1.85% in 2024, slightly rising to 2.03% in 2025, indicating limited concentration and significant room for smaller and emerging brands to capture niche or regional markets. This structure suggests that while brand reputation and product differentiation drive competitiveness, moderate market entry barriers encourage innovation, regional expansion, and targeted marketing as key growth drivers. Key market participants include Pigeon, Philips Avent, Newell Brands (NUK), MAM Baby, Artsana S.p.A (CHICCO), Evenflo, Playtex, Shanghai Jahwa (Tommee Tippee), Dr. Brown's, Nuremberg Rubber Baby Products GmbH & Co. KG, Suavinex, BIBS, Medela AG, Hegen, Shenchuang, Evorie, Nuby, Zhejiang Rikang Baby Products, TOMY International (Boon), Kuka Baby, Béaba, Hangzhou Baibeike, Novatex GmbH, Chemco Group, Lolly Brasil, HITO, PHANPY, Beldico, Mee Mee, and Uzin Medicare (Spectra).

Nursing Bottle Industry Chain Analysis

Key Raw Materials:  PP        

PP nursing bottles are made of polypropylene (PP). Widely recognized globally as a safe food container material, PP does not contain the carcinogen bisphenol A (BPA), and has therefore replaced PC as the mainstream choice for plastic nursing bottles. PP nursing bottles comply with international safety standards, including those of the FDA, the European Union (EU), and ISO, and can withstand repeated sterilization (including boiling, steaming, and microwave sterilization) without deforming or releasing harmful substances at high temperatures. This makes PP a preferred material for mass-producing everyday nursing bottles and their accessories, such as caps, seals, and graduation markings.

PP nursing bottles offer high chemical stability, good hygienic properties, and moderate heat resistance. They are generally used in microwaveable tableware and everyday food containers. They are safe, non-toxic, and harmless to the human body, with an operating temperature typically below 130°C. While inexpensive, PP nursing bottles have limited heat resistance, a relatively short long-term lifespan, and are less transparent and aesthetically pleasing than PC nursing bottles. High-quality PP nursing bottles typically have a slightly off-white color, a uniform body free of impurities, mold marks, or flash, and clear, uniform graduations. "PP nursing bottles" marketed as transparent may contain a transparency enhancer or be made of polyurethane (PC). New PP nursing bottles may have a slight odor, which is the natural odor of the propylene molecule and is harmless to humans.

PP's thermoplastic properties are well-suited to injection molding and extrusion, enabling complex shapes, ergonomic designs, integrated measuring scales, and threaded connections. Its lightweight and high impact resistance make the bottles easy to use and reduce the risk of breakage. PP's mechanical stability at moderately high temperatures ensures that the bottles retain their shape and function after repeated cleaning and sterilization, extending their lifespan and enhancing consumer trust.

PP's price is lower than that of PPSU and high-grade silicones, enabling manufacturers to mass-produce mid-range and low-end nursing bottles while maintaining regulatory compliance. This cost advantage has made PP nursing bottles dominant in developing markets and among price-sensitive consumers. However, PP's limited heat resistance and transparency make it difficult to meet the aesthetic demands of the high-end market. Therefore, high-end brands often combine PP with other materials or choose alternative polymers to meet the needs of consumers who value safety and design. Major manufacturers include: Ensinger, LyondellBasell, SABIC, Braskem, Borealis, TotalEnergies, ExxonMobil, INEOS, etc.

Polypropylene price trends are as follows:

Driving Factors

Rising Consumer Purchasing Power        

Rising consumer spending power is one of the core drivers of the long-term growth of the infant formula and maternal and infant product markets. Globally, the rapid expansion of the middle class has brought significant growth to the bottling industry. Data shows that the global middle class, earning between $11 and $110 per day (based on 2011 purchasing power parity), continues to grow. This group of consumers not only possesses stronger brand awareness and a desire for consumption upgrades, but also provides expansion opportunities for companies with international presences. In other words, rising spending power is a driving force behind national and regional markets and a key force driving the integration of the global maternal and infant product industry chain.

According to World Data Lab forecasts, by 2025, 106 million people will enter the "consumer class" (earning over $13 per day, based on 2021 purchasing power parity), a group comprised of the middle and affluent classes. While the world continues to face challenges such as poverty and geopolitical conflict, the middle and affluent classes are The wealthy class has reached 4.4 billion people, with total spending exceeding $60 trillion, and will continue to expand over the next decade. By 2025, the global middle class will exceed 4 billion for the first time, constituting the majority of the population. Over the next decade, an additional 1 billion people are expected to join the middle class, bringing the global consumer class to 5.7 billion.

A Brookings Institution forecast further indicates that by 2030, the world will have an additional 700 million middle-class people, representing more than half of the world's population. By then, consumer spending by middle-class households is projected to reach $62 trillion, a 50% increase from 2020. This trend will provide sustained structural growth momentum for the maternal and infant product market, including nursing bottle storage.

Below is a chart showing trends in the middle class based on data from the Brookings Institution:

Increasing Number of Working Women        

Over the past few decades, as women’s social status and economic opportunities have risen, female labor force participation has continued to grow globally. According to the EU Labour Force Survey and Income Structure Survey, from 1997 to 2019, eight EU countries added over 21 million workers, of which more than 14 million were women, accounting for 68% of new jobs. By 2024, data from the World Economic Forum indicate that women make up 42% of the global workforce. This trend not only signifies more women entering the workforce but also has profound implications for childcare practices and the demand for maternal and infant products.

The increasing proportion of working women places pressure on breastfeeding rates. Workplace breastfeeding faces challenges such as insufficient lactation time, lack of pumping and storage facilities, and high infant care costs. As a result, many mothers turn to breast milk substitutes. Nursing bottles have therefore become essential to meet the flexible feeding needs of working mothers. This shift has driven functional innovations in bottles, such as easier cleaning, insulation, portability, and products designed to meet the feeding requirements of infants at different ages.

This trend has also promoted the adoption of wearable breast pumps among working mothers. Wearable pumps allow mothers to discreetly express milk in the office or while on the go and store it in nursing bottles, providing nutrition for infants while balancing work and childcare responsibilities. This behavior directly drives demand for nursing bottles. The convenience of wearable pumps requires bottles to feature strong seals, easy cleaning, and convenient storage and transport. Consequently, the market has seen an increase in functional, safe, and portable nursing bottles tailored to working mothers’ practical needs.

In developing regions such as South Asia, the Middle East, and North Africa, rising female labor force participation is gradually unlocking the potential of maternal and infant product markets. As more new mothers balance work and childcare, demand for high-quality, easy-to-use, portable, and safe nursing bottles is increasing significantly. This trend not only expands overall market size but also drives the development of mid- to high-end and smart products.

Expansion and Development of E-Commerce        

The rapid growth of e-commerce, especially when combined with livestreaming, is profoundly changing the marketing and sales dynamics of the nursing bottle market. Traditionally, baby and maternal products were primarily purchased offline in maternity stores or supermarkets, whereas online shopping has increasingly become the first choice for young parents. Livestream e-commerce reduces information asymmetry through intuitive demonstrations, interactive explanations, and real-time promotions, allowing consumers to quickly understand product features, materials, and usage. This not only enhances purchase efficiency but also enables smaller brands to quickly enter the market and boost sales. For safety-sensitive products like nursing bottles, expert endorsements, influencers, and parenting bloggers in livestreams significantly increase consumer trust.

E-commerce also enables brands to better understand local demand and cater to multi-tier, diverse consumer scenarios. In first- and second-tier cities, consumers prioritize smart features and design aesthetics, while in third- and fourth-tier cities or rural markets, price and durability remain key considerations. Leveraging big data and targeted marketing, e-commerce platforms help brands achieve differentiated positioning and increase market coverage. Such segmentation and scenario-based recommendations allow the nursing bottle market to flexibly respond to different consumer tiers, thereby expanding the overall market size.

Global market penetration through e-commerce is equally significant. With internet adoption and e-commerce infrastructure improving in emerging markets, cross-border e-commerce has become an important channel for brands to quickly enter and establish awareness. Online channels lower entry barriers and enable nursing bottle companies to reach target consumers rapidly, facilitating expansion from a single market to multiple markets.

Additionally, e-commerce provides brands with more opportunities to enhance awareness and engagement. Young parents, as the primary consumer group, frequently obtain parenting knowledge, product recommendations, and real user feedback online. Brands can build communities, collaborate with parenting influencers, and consistently deliver content to improve product awareness, user engagement, and repurchase rates. For example, some bottle brands share feeding tips and usage guides on short video platforms, enhancing professional brand image while fostering emotional resonance with consumers, thus increasing purchase intent.

Key Trends

The Rise of Baby and Parenting Appliances        

Devices such as automatic bottle washers, bottle warmers, breast pumps, and baby food processors are increasingly favored by modern parents. These appliances not only simplify the feeding process but also reduce the physical burden on caregivers, making meal preparation for infants more convenient and hygienic.

The growing adoption of scientific and meticulous parenting practices is driving the popularity of these appliances. Parents are increasingly relying on household devices to ensure their children’s nutrition and safety. For example, bottle sterilizers and baby food processors help guarantee infant-grade food while reducing stress on mothers and other caregivers. This trend reflects a growing inclination toward tech-assisted parenting, emphasizing health, convenience, and precision.

Integration of these appliances with nursing bottles enhances overall functionality, providing parents with a comprehensive feeding ecosystem. Automated or smart appliances work seamlessly with modern bottles, improving hygiene, consistency, and efficiency in daily feeding routines. Consequently, manufacturers are incentivized to innovate products that complement nursing bottles and other feeding aids.

Precision Parenting as a Key Trend        

Precision parenting has become a mainstream trend, with raising children based on scientific knowledge widely accepted. Over the past 30–40 years, particularly in emerging markets experiencing rapid macroeconomic and technological development, a new generation of parents has emerged with higher material standards and mature parenting philosophies.

Although global birth rates have been declining in recent years, contemporary families are increasingly focused on the quality of child-rearing. As Generation Z parents become the main consumer group, parenting attitudes have shifted from traditional approaches to emphasizing holistic child development, including social skills and independent decision-making. This trend is particularly pronounced in China. According to iResearch, 90s-born parents place great importance on early childhood development and actively participate in their children’s upbringing. Around 38.2% of 95s-born parents, who are ordinary employees, refer to professional literature to practice scientific parenting, respecting their child’s autonomy once self-awareness develops. More than 90% of parents rely on scientific knowledge and skills, indicating that young parents tend to prefer efficient, convenient, and tech-enabled parenting tools, embedding precision parenting deeply in consumer behavior.

Evolving Consumer Preferences        

Nursing bottles and nipples, being direct-contact products used frequently over long periods, are closely linked to infant health and development. Therefore, parents place high importance on both safety and product quality. Additionally, functional expectations such as anti-choking, anti-colic, and breast-mimicking designs are becoming more comprehensive, placing greater demands on brands.

(1) Consumer needs have evolved from simply feeding infants to scientific feeding and breast-mimicking solutions. Brands now incorporate designs that reduce air intake to prevent colic, hiccups, and choking—for instance, Dr. Brown’s internal vent system, Babycare’s angled nipples tailored to infant mouths, and Suavinex’s bottom vent and breast-mimicking designs. Products must also cater to specific scenarios like outings, weaning, and teaching drinking habits, exemplified by Pigeon’s weaning bottles and Suavinex’s weaning nipples for different infant ages.

(2) Consumer standards are shifting. “Ingredient-conscious” parents meticulously compare materials, as most disinfect bottles and nipples at high temperatures. Safe materials such as glass, silicone, and PPSU are preferred, with PPSU widely adopted for its heat resistance up to 180°C, light weight, durability, and transparency, used by brands like Pigeon. Younger parents also value aesthetics alongside functionality.

(3) Consumer attention is changing. Gen Z parents are accustomed to online shopping, livestreaming, short-form videos, and instant retail, requiring brands to engage them through digitally native methods. For example, Pigeon collaborated with JD.com to launch the “First Bottle Life Protection Plan,” while Suavinex leveraged WeChat articles, parenting columns in Yuebaobei, and influencer collaborations to promote weaning products, achieving over 5,000 recommendations on Xiaohongshu and 350 million video views on Douyin.

Global Nursing Bottles Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Pigeon

Philips Avent

Newell Brands(NUK)

MAM Baby

Artsana S.p.A(CHICCO)

Evenflo

Playtex

Shanghai Jahwa (Tommee Tippee)

Dr. Brown's

Nuremberg Rubber Baby Products GmbH & Co. KG

Suavinex

BIBS

Medela AG

Hegen

Shenchuang

Evorie

Nuby

Zhejiang Rikang Baby Products

TOMY International(Boon)

Kuka Baby

Béaba

Hangzhou Baibeike

Novatex GmbH

Chemco Group

Lolly Brasil

HITO

PHANPY

Beldico

Mee Mee

Uzin Medicare (Spectra)

Others

Market Segmentation (by Type)

Polypropylene (PP)

Polyphenylsulfone (PPSU)

Tritan Copolyester

Polyethersulfone (PES)

Other Plastics

Glass

Silicone

Stainless Steel

Others

Market Segmentation (by Application)

0 to 6 Months

6 to 18 Months

Above 18 Months

Geographic Segmentation

North America

Europe

Asia-Pacific

South America

Middle East and Africa

Key Benefits of This Market Research:

• Industry drivers, restraints, and opportunities covered in the study

• Neutral perspective on the market performance

• Recent industry trends and developments

• Competitive landscape & strategies of key players

• Potential & niche segments and regions exhibiting promising growth covered

• Historical, current, and projected market size, in terms of value

• In-depth analysis of the Nursing Bottles Market

• Overview of the regional outlook of the Nursing Bottles Market:

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Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Nursing Bottles Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the Market's Competitive Landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 details the production of products in major countries/regions and provides the production of major countries/regions.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 13 is the main points and conclusions of the report.