Global Massage Bathtub Research Report 2025 (Status and Outlook)

 

Report Overview:

 

Massage Bathtub refers to a home or commercial bathroom product that integrates hydraulic or air injection systems into a traditional bathtub. It uses water pumps, air pumps, and nozzles to generate directed water flow or bubbles, providing a soaking massage for the body. Massage bathtubs come in various materials, including acrylic, ceramic, cast iron, and inflatable portable versions, and offer a range of functions such as bubble massage, water flow massage, smart control, and temperature regulation. The market includes high-end smart bathtubs (such as models with adjustable nozzles, LED lighting, and temperature control) as well as mid- to low-end economic products, catering to consumer demands for health, comfort, and home living quality. The market’s end applications range from residential bathrooms and backyard outdoor setups to hotel spas, fitness clubs, confinement centers, rehabilitation hospitals, senior living communities, cruise ship rooms, and more.

In 2024, the global massage bathtub market size reached $4,372.49 million, and it is expected to grow to $5,576.21 million by 2030, with a compound annual growth rate (CAGR) of 4.03%. Factors driving this growth include the replacement cycle of aging bathtubs in residential areas in Europe, the U.S., and Japan, along with the increasing rate of fully decorated homes in China, growing global consumer awareness of health and wellness, the demand for rehabilitation therapies driven by an aging population, increased demand for high-end lifestyles, and innovations in smart features (such as red light therapy and app control).

Table: Global Massage Bathtub Market Size and Growth Trend by Sales Channel (Million USD): 2020 VS 2024 VS 2030

Sales Channel	2020	2024	2025E	2030F	Share (2024)	CAGR (2025-2030)
Online Retail	408.46	542.48	581.48	820.23	12.41%	7.12%
Bathroom Specialty Stores	1571.55	1516.08	1604.38	1884.70	34.67%	3.27%
Project/Group Purchasing	190.61	176.34	185.07	229.25	4.03%	4.37%
Direct Brand Sales	1375.98	1348.74	1380.34	1642.21	30.85%	3.54%
Home Improvement Retail Chains	551.47	480.83	500.71	588.13	11.00%	3.27%
Others	324.49	308.02	325.43	411.68	7.04%	4.81%
Total	4422.55	4372.49	4577.41	5576.21	100.00%	4.03%

 

Global Massage Bathtub Market: Competitive Landscape

The top five producers—Jacuzzi Brands LLC, Watkins, Bullfrog International, LC, LIXIL Corporation, and KOHLER—maintain their dominant market share, reflecting a highly concentrated competitive landscape. The top five companies' concentration ratio (CR5) indicates a high level of market concentration, with a market share of 42.34% in 2023, projected to increase to 43.31% in 2024 and reach 43.94% in 2025. This demonstrates that despite intense competition, leading companies still wield considerable power and influence in the market. The Herfindahl-Hirschmann Index (HHI), a measure of market concentration, also rose from 4.82% in 2023 to 5.32% in 2024, and is projected to reach 5.50% by 2025, further indicating that a few key companies still dominate. Currently, key players in the massage bathtub market include Jacuzzi Brands LLC, Watkins, Bullfrog International, LC, LIXIL Corporation, KOHLER, TOTO, SUNRANS, Blue Falls Manufacturing, INTEX, Master Spas, JOYEE, Villeroy & Boch, Marquis, Loviaspas, LPI, Inc, ORans, Duravit AG, Strong Spas, Hegii Sanitary Ware Group, Aquavia Spa, Hydro Systems, MEXDA, Whirlpool Center GmbH, MSpa, Gruppo TreEsse, BainUltra, Novellini, WMK, and Signature Hardware. 

 

Global Massage Bathtub Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Jacuzzi Brands LLC
Watkins
Bullfrog International, LC
LIXIL Corporation
KOHLER
TOTO
SUNRANS
Blue Falls Manufacturing
INTEX
Master Spas
Villeroy & Boch
Marquis
Loviaspas
LPI, Inc
ORans
Duravit AG
Strong Spas
Aquavia Spa
Hydro Systems
MEXDA
MSpa
Gruppo TreEsse
BainUltra
Novellini
WMK
Signature Hardware 

 

Market Segmentation (by Type)

$0 - $499

$500 - $1,499

$1,500 - $3,999

$4,000 - $9,999

$10,000 and above

 

Market Segmentation (by Sales Channels)

Online Retail

Bathroom Specialty Stores

Project/Collective Procurement

Brand Direct Sales

Home Improvement & Building Material Chain Stores

Others

 

Market Segmentation (by Material)

Acrylic

Ceramic

Others

 

Geographic Segmentation

North America

Europe

Asia-Pacific

South America

Middle East and Africa

 

Key Benefits of This Market Research:

• Industry drivers, restraints, and opportunities covered in the study

• Neutral perspective on the market performance

• Recent industry trends and developments

• Competitive landscape & strategies of key players

• Potential & niche segments and regions exhibiting promising growth covered

• Historical, current, and projected market size, in terms of value

• In-depth analysis of the Massage Bathtub Market

• Overview of the regional outlook of the Massage Bathtub Market:

 

Key Reasons to Buy this Report:

• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

• This enables you to anticipate market changes to remain ahead of your competitors

• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

• Provision of market value (USD Billion) data for each segment and sub-segment

• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

• Provides insight into the market through Value Chain

• Market dynamics scenario, along with growth opportunities of the market in the years to come

• 6-month post-sales analyst support

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Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

 

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Massage Bathtub Market and its likely evolution in the short to mid-term, and long term.

 

Chapter 3 makes a detailed analysis of the Market's Competitive Landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

 

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

 

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

 

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

 

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

 

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

 

Chapter 9 details the production of products in major countries/regions and provides the production of major countries/regions.

 

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

 

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

 

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

 

Chapter 13 is the main points and conclusions of the report.